Every business person knows that maintaining their budget is as important to their business success as reaching their bottom line, and should not be neglected.
The kids at the Small Business Expo really impressed me with their vision and attention to detail,” remarked Jim Doughty, a senior strategic writer at Capstrat, a marketing communications firm based in Raleigh. “I wish a program like this had been available when I was their age.
When compiling your pitch letters be sure to mention how your products/services will benefit the potential client’s employees and/or customers. You might also want to have a relevant tie in with a topical news story, as well as the obvious – a substantial discount for large quantity sales. End your pitch letter referencing one of the biggest benefits ever, “another possible tax deduction.”
In this current economic climate, Harrell says that entrepreneurs must first be absolutely clear of their goals – what is the point of it all? Also to be considered is, if technology will play a major role – but this is only if there is a passion for technology. From there, entrepreneurs can come up with an innovative marketing strategy, finding different ways to be innovative, even finding old ideas that can be duplicated and improved.
It’s important to remain grateful and enjoy your achievements and opportunities that come. You must be well prepared and knowledgeable of your trade. Don’t take short cuts. There are no guarantees, so be adaptable.